Luxury Flower Box with Red Roses & Perfume

Red flowers have a timeless language—symbolizing love, depth, and emotion.

Some projects arrive with a brief that immediately makes sense. When sisterMAG Studio brought me on board for their client Douglas, in partnership with Jardin Bohème, the brief was clear — design visually striking floral gift concepts that feel luxurious, contemporary, and relevant across multiple gifting occasions. The result needed to work as photography as much as it needed to work as florals.

Red was always going to be the answer. Not because it was Valentine’s Day — though the timing aligned — but because red roses, spray roses, and deep carnations speak a language that needs no translation. Love, depth, intensity, occasion. The blooms were chosen not just for their color but for their structure — full, layered, sculptural. The kind of flowers that photograph with presence.

The concept centres on luxury flower boxes composed within structured black containers. The black creates a deliberate contrast — contemporary, refined, a setting that lets the red breathe rather than compete. At the heart of each composition sits the Jardin Bohème perfume, integrated as both a visual and sensory focal point. Not placed as an afterthought but designed into the composition from the beginning. The fragrance and the florals share the same language — French, romantic, considered.

The intention was a complete gift experience. Something that feels thought through from every angle — the colour, the structure, the scent, the presentation. Sculptural flower boxes that capture attention visually and leave a lasting impression through the combination of bloom and fragrance.

While the project was created for Valentine’s Day, the visual language extends naturally to any occasion that calls for something elevated — Mother’s Day, a significant birthday, a celebration that deserves more than the expected.

A commission for Douglas x Jardin Bohème, in collaboration with sisterMAG Studio